A broiler chicken is one bought, sold and consumed by customers who enjoy dining in fast food outlets and the cooked or packaged chickens bought in supermarkets or restaurants (including organic).

The reality is the broiler chicken is born into a world of cruelty. The broiler industry started in Australia in the late 1950’s. Since then chickens have been, and continue to be, rigorously and selectively bred to gain weight as fast as possible to ensure maximum profit. A broiler chicken gains weight up to 3 times faster than a normal chicken.